Custom Publishing Targets Niche Audience PDF Print


It’s been said that we, “Surf the Internet, but swim in magazines,” proving that print is not dead. Most people still spend money on magazines and readership is up among young people as well as their parents. Why? Magazines continue to provide that relationship-building experience that we all seek. It remains like no other medium out there. Magazines provide a certain “intimacy” that other forms of communication do not. Now- this is not to say that digital and social media do not continue to soar, they do – but print will remain strong especially in the area of custom publishing.


Write Away, Inc. Increases Print Subscription Sales through Social Media PDF Print

While many may argue that print is a dying breed, the staff at Write Away, Inc. begs to differ; you just need to work all the angles. And, that’s just what they did.


Write Away, Inc., the editors for Action Pursuit Games Magazine, the world’s leading magazine for paintball and airsoft enthusiasts published by Beckett Media, was tasked with the challenge to help improve subscription numbers and to increase reader involvement.


So, they jumped into action. They polled readers and learned what they wanted – a more interactive website, more training videos and a Facebook presence where fans could interact and post event-related information and more.

Integrative Marketing Campaigns PDF Print

Another tense congressional election approaches and one platform both parties can actually agree on – the days of mudslinging TV ads is officially out ofstyle.  Today’s voters are politics-weary and they’re glued to their laptops more than their TVs; if you want their vote,you have to reach them personally.


Say hello to online integrative marketing campaigns! Social media networking, e-mail list serves, and online fundraising are fast replacing tired campaign techniques. Smart candidates will take a hint from 2008, when Obama’s savvy e-campaigns helped win him the election, and got Ron Paul an honorable mention for his 15 minutes of fame during the brief, but notable “Google Ron Paul” fad. 


In fact, third-party and independent candidates have the most to gain from the new innovations in integrated marketing communications.

Syndicated Press Releases: SEO and ROI PDF Print

by Laura Eshelman


We always hear about how Internet technology makes the world smaller, but it also makes opportunities greater. With the advent of search engines like Google and Yahoo!, our fondest desires have become but a keystroke command. Think, for instance, if you were an entrepreneur a decade or more ago — how would you promote yourself? Or, how would you, as a non-profit organization, make an announcement about an upcoming fundraiser? If your business was launching a new product that stood out from your competitors, how quickly could you let everyone know without the Internet? It was possible, but not as effective.


The Internet improves pre-existing techniques for drawing attention, such as paid advertising and marketing gimmicks, but it particularly enhances the primary method to get noticed: the press release. Because of tools like search engines, anyone seeking to reach a narrower market can access that demographic just by including the right keywords in their press release.


Furthermore, a syndicated press release optimizes that distribution by appearing in all the best places simultaneously. Portal websites, or link pages, will publish press releases with the most relevant text in order to direct web traffic to them—subsequently getting a lot of that traffic to click on the link in your press release.

Today, syndication is even easier with the assistance of press release services such as Send2Press (a service of Neotrope). Send2Press (www.send2press.com ) takes care of both the writing and the distribution; it uses recognizable embedded text and makes certain your press release finds the right news sources, social media networks and clipping services. Plus, it ensures that the press release stays out there, rather than becoming a casualty of a one-time dissemination.

The investment of hiring a company like Send2Press is small fish compared to the benefits you can reap. Getting noticed fast is important with the breadth of competing information out there today, and getting noticed more is just as crucial. Syndicated press releases maximize the possibility for both, but only when done just the right way!

Facebook�s Privacy Policy � 1,000 words longer than the U.S. Constitution PDF Print

by Laura Eshelman


Anyone remember Facebook circa 2005? Unless you were a college student, probably not. In retrospect, the early Facebook.com was essentially an exclusive club wherein the biggest issue was tailoring your “About” section to sound supremely cool.


As we all now know, those days are kaput. The former little sister to Myspace now boasts more than 400 million user profiles, and what seems like as many applications. Facebook is so all-inclusive that its terminologies are now accepted as legitimate vernacular in the English dictionary. For example, the terms “friending” or “unfriending” people is commonplace. And, if someone says, “I’ll ‘Facebook’ you,” those of us with profiles generally understand that they will be in contact with us via the website.


Furthermore, socializing in real life is facilitated more and more by Facebook; if you’re hosting an event or party, Facebook is the fastest way to invite people. Just beware -- if you’re in any pictures, you’ll likely be tagged in one or more of them on Facebook soon.

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