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Effective E-newsletters

Writing effective e-newsletters is probably simpler than you think. In fact, like many things in life, the old standard saying applies -- KISS -- Keep it simple stupid. Here are some things to keep in mind if you are planning to begin distributing an effective e-newsletter to your clients:

 

1. Keep it short. If the user has to scroll more than twice- you will likely lose their attention. 

2. Grab them with the subject line - you have five seconds to get their attention and then its over. Make sure to avoid spam words to ensure that your client will receive.

3. Give them content that they can use - recipes, practical tips they can implement to make their lives better, and so on.

4. Make sure to include links to items that you want them to see (promotional offers, upcoming event, etc. )

5. Make it pretty, but keep it short and sweet. 

6. Do you research. Make sure you know your demographic. For instance, people over 65 will spend twice as long reading your content.  

 7. Develop an e-mail gathering system so you can continue to add more people to your distrubution list!

 

 
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